So, to fully support HTML5, you’ll have to produce in at least two formats, maybe three if you’re currently producing in VP6 for Flash, or Windows Media for Silverlight. Second, there isn’t a single codec that all HTML5 browsers support Mozilla Firefox, Opera’s Opera browser and Google Chrome support Ogg Theora, while Apple Safari, Chrome and reportedly Microsoft’s Internet Explorer 9 will support H.264. So, for the foreseeable future, you’ll have to support Flash (or Silverlight) anyway. Several things to consider here first, only about 50 percent of the browsers out there are currently HTML5 compatible, so if you opt to support HTML5, you’ll have to include an alternative tag that will query the browser for HTML5 compatibility and fallback to Flash (or Silverlight, if you’re currently using that plug-in) if your browser can’t play HTML5. Should You Consider Converting Your Main Site to HTML5? Overall, for most sites, there’s no hurry, we’ll know more about how well the iPad sells, and about any competitors, over time. – How hard will an iPad specific site be to create? If your site is totally home grown, it will take some (but not a lot) of effort if you’re using an online video provider like Brightcove or Kaltura, who can already output HTML5 compatible videos, it’s much less effort. If you’re attempting to become the next YouTube, it’s more of a priority. If you’ve got one or two videos on your site, it’s probably not worth the effort. – How much of the content on your site is video? The iPad will be able to browse the Internet and can read regular text just not video in Flash or Silverlight format. If you’re a B2B manufacturer, you can probably wait awhile. – Do you care about the iPad as an audience? It feels like the initial buyers are well-heeled, Apple fanatics consumers if you’re serving this audience, you need to consider an iPad site. There are many variables to consider, including: Surf over to ESPN, CNN, or the New York Times and play some video, and you’ll see the Flash Player. To be clear, all of these sites are iPod specific sites, these organizations have not adapted HTML5 for their main site. High profile brands include Nike, Virgin America and the White House. The former includes CNN, Reuters, the aforementioned New York Times and Time Magazine, ESPN, CBS, Spin, National Geographic, Sports Illustrated, NPR and Major League Baseball. Should You Consider an iPad-Compatible Site?Īt this point, most of the organizations with iPad specific sites are large media shops or high profile consumer brands. Should you create an iPad compatible HTML5 site for the small, but rapidly growing iPad installed base, and should you change your main site over from Flash or Silverlight to HTML5. Unless you parse the press releases and news stories carefully while reading, you’d think that the world was going HTML5 tomorrow.īasically, though, it comes down to two questions. For this reason, a number of web sites, most famously the New York Times and Time Magazine, have announced iPad compatible sites, and a number of streaming service and product suppliers have announced HTML5 extensions to their products. HTML5 has recently surfaced as a hot item because Apple shipped the iPad without Flash support, using HTML5 to play videos instead. HTML5 is the next generation markup language that contains a “video tag” that enables browsers to play videos without plug-ins like Flash, Silverlight or QuickTime.
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